The online world is a fast changing universe and it can be hard to keep up. Staying on top of the latest trends in design and tech is troublesome. The good news is, you don’t need to master technology in order to succeed. To help you out, we’ve narrowed it down to four fundamental points to take in mind while selecting your next web designer. Armed with these 4, you can feel confident you’re up-to-date and ready to start working on your next web design job and create professional, modern websites .

1. Design for Mobile Devices

Mobile devices are a game changer for business owners, web designers and SEO experts alike. Search engines like Google are demanding that websites be mobile optimized and penalize those that aren’t. Designers should be familiar with design rules when it comes to the aesthetics of the “small screen.”
Because mobile screens are so small and because people use their mobile devices on the go, they browse with a purpose. Less interested in perusing a site leisurely, they’re usually looking for very specific information. A good mobile site or app should be clearly organized and designed to make it easy for users to find what they need. In 2014, mobile browsing officially surpassed desktop browsing, meaning that knowing how to design well for mobile is no longer optional. It’s required.

2. Save Time and Money with SPRUCETECH

Unlike many of online website creators, SPRUCETECH offers complete design adaptability, making it a favorite for many customers who want to be able to get their professional business online with the fastest time possible. SPRUCETECH helps you start with one of their thousands of fully-customizable website templates. Pick one and let our creativity juices flow freely.
Because SPRUCETECH uses editors that allow drag n’ drop, are code free and super-intuitive, you can edit your pages in a matter of minutes. This makes it an invaluable tool for people who are serious about their image online. When content on your websites changes rapidly, you can attract more clients and quickly expand your reach. With SPRUCETECH’s extensive web solutions and tools to help businesses promote themselves, you’ll be able to add in nearly any functionality imaginable to your brand

3. Design with SEO in Mind

When we are designing websites for businesses, many of our clients will ask us about how to rank well on Google. To be a serious player, We have to design with SEO in mind. While other firms rely on running PPC campaigns, We start by understanding how a website’s layout affects the way the site will rank in searches. Sites that attract users, pique their interest and get them to stick around and click will fare well on Google. Contrast this with sites that users quickly click or “bounce” away from. High bounce rates can result in penalties from Google, so we create web designs that get users interested and clicking immediately.
We also implement keyword analysis. Help our clients select a few key words or phrases to target and then include those words in titles and headlines on the website. We also include keywords as “Alt Text” or descriptions of the images on the site. Our clients are impressed when we help them rank higher in search engines.

4. Video Editing

YouTube’s popularity is well-established and, increasingly, businesses large and small are looking to beef up their YouTube channels and incorporate videos into their websites. Both video landing pages and video backgrounds are very popular in web design right now.
Luckily, we can help you manage, design and edit videos. We use online tools such as WeVideo. Hosted entirely on the cloud, you can use it to create a montage using video footage or stills. WeVideo makes it easy to compile, edit and collaborate with others to create professional-looking videos.